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Apple Expects a Turn In Sales

Apple’s Stock

Apple has made predictions that they will see a big increase in sales of their new iPhones. 2016 just hasn’t been the company’s year and they have taken a slump in their iPhone sales. Samsung Android has recently messed up in their products resulting in thousands of recalls. This could mean a flow of new customers leaving from Android to Apple. The new iPhone 7 and 7 plus also just launched in September and with Android’s technical failures, this makes the iPhone 7 one of the newest and top phones out right now. It was in April of this year that Apple made public that their sales in the first 3 months of 2016 has been dramatically low for the 1st time in 13 years for their company. These statistics have continued to remain the same until the September launch of the iPhone 7 and 7 plus. This launch brought the company’s revenue back up to normal and on track for the year.  Although lacking in the department of sales, Apple did have some positive outbreaks this year, including a continuous increase and growth in their services, like iPhone apps and subscriptions. Apple’s services went up 24% in revenue this year. There has been an unusual low number of music downloads in the iTunes store but the streaming service Apple offers and the increase in customer’s usage of the service has the company’s decrease in sales.

Surprisingly although founded in America, Apple’s main market is China. Sales here too have been plummeting but since the launch have begun to go back to normal. Most of apple’s revenue comes from their iPhones the Mac laptops and desktop computers also get a lot of attention from Apple’s customers. Last Thursday, the company announced that they are making multiple updates and revisions to the new Mac products that will be releasing soon. Although Apple is hopeful that releasing new produces will regain their revenue mark and boost their sales, not everyone agrees. Some experts have said that iPhones are becoming obsolete and the company will only be seeing major increase and growth in the sales of their services in the future. Phones boost sales but the flashiness and newness of them soon dies out making the apps and services of companies more popular. The unsaid issue of technology invading an individual’s privacy in technology has grown since the advancement of technology.  Products like the Amazon Echo and Googles Home has introduced the world to artificial intelligence located inside an electronic device. Apple has made findings that they too can achieve this with Siri. Many believe that the inclusion on artificial intelligence in technology devices, such as phones, tablets, and computers will invade an individuals’ privacy. As of now, Apple has put its advancements and focus on content for television.